The Old English Sheepdog: An Iconic British Breed Facing Extinction
Many of us have fond, nostalgic memories of the fluffy, lovable Old English Sheepdog. A dog made famous as the face of Dulux paint. The bond between brand and breed has been so enduring that these dogs are often affectionately called ‘Dulux dogs’.
After six decades as a beloved advertising mascot, you’d expect this charming breed to hold a permanent place in British hearts. Sadly, that’s no longer the case. According to the Kennel Club, the Old English Sheepdog (Duluxe dog) has now been added to the UK’s list of Vulnerable Native Breeds. This mean it faces a genuine risk of extinction.
A Brief History of the Old English Sheepdog
In the late 1970s, the future looked bright for one of Britain’s most recognisable dogs. Thanks to its TV fame and even a mention in a Beatles song, the Old English Sheepdog ranked as the ninth most popular breed in the UK. It had nearly 6,000 puppy registrations in 1979!
Fast forward a few decades, and the numbers tell a different story. By 2009, the breed was placed on The Kennel Club’s ‘Watch List’. In 2020, only 227 puppies were registered – officially classifying it as a vulnerable breed.
Experts believe that the high maintenance grooming required for the Sheepdog’s long, shaggy coat may have contributed to its decline in popularity.
“The Old English Sheepdog is such a historic and iconic breed, but they are rarely seen out and about in recent years, so the fact that they are now officially a vulnerable breed is very worrying,”
-Bill Lambert, Head of Health & Welfare at The Kennel Club
Other British Dog Breeds at Risk
The Old English Sheepdog isn’t alone. Thirty-two other native breeds are now on the Kennel Club’s endangered list. this includes Bloodhounds, English Setters, and Dandie Dinmont Terriers. Even once-popular family favourites such as the Cairn Terrier and Norfolk Terrier have recently been moved to the “at watch” category.
This worrying trend highlights the changing preferences of dog owners. Now smaller, low-maintenance, or designer breeds are becoming increasingly popular in modern homes.
What’s Next for the Old English Sheepdog?
Despite these challenges, there’s still hope. Bill Lambert remains optimistic:
“The nation has gone through a huge lifestyle change in recent years. Many people are moving from cities to more rural areas – and that could bring renewed interest in some of our larger and more vulnerable breeds.”
The Old English Sheepdog has long symbolised warmth, loyalty, and British heritage. With more awareness and responsible breeding, this treasured dog could reclaim its place in our parks, fields, and homes.
Travelling with Your Old English Sheepdog?
Old English Sheepdogs are known for their gentle nature and strong attachment to their families, which can make travelling a big adjustment for them. Whether you’re moving abroad, relocating for work, or taking a well-deserved adventure, it’s vital to ensure that your Sheepdog – or any beloved pet – travels safely, comfortably, and stress-free.
At PetAir, we’re proud to offer expert international pet travel services for all breeds – rare and common alike. From the loyal Old English Sheepdog to energetic Terriers and affectionate Labradors, our dedicated team of vets and logistics specialists handle every detail of the journey with care.
Request a pet travel quote or give us a call, to get your pet travel journey started today!
